Tom's of Maine teams up with nonprofit organization

KENNEBUNK, Maine Tom's of Maine, a manufacturer of natural personal care products, has teamed up with Charity: water, a U.S.-based nonprofit organization dedicated to bringing clean and safe drinking water to people in developing nations.

Through Dec. 31, Tom's of Maine will match each $5 donation made by texting WELL to 20222, up to $10,000, to fund water projects in areas most in need. One hundred percent of the public's donations will go directly to freshwater projects. Tom's of Maine is also supporting charity: water's 100% model by providing additional funds to underwrite the costs of this campaign.

The public can track Charity: water's projects at charitywater.org, and a donation meter is live on the Tom's of Maine Web site at www.tomsofmaine.com.

"Our goal for this initiative is to build four wells, which cost only $5,000 each, but can bring lasting, positive change to so many," stated Kate Bussell at Tom's of Maine. "Charity: water shares our deep connection to clean water, and we commend them on the more than 1,400 water projects they've already completed in just three short years."