Touch of ‘Finesse’

STAMFORD, Conn. — Lornamead is bringing innovation to hair care with its new Finesse Clean + Simple line, the first 
dermatologist-tested hypoallergenic shampoo and conditioner for the mass market. Until now, those with sensitive skin or allergies had to turn to pricey specialty or salon products, stated Randy Sloan, president of Lornamead. 


The collection includes Clean + Simple shampoo and conditioner for normal hair, shampoo and conditioner for dry/color treated hair and flexible hold hairspray. The products are free of sulfates, parabens, gluten and dyes. Prices are $2.99 to $3.99.