Tria Beauty introduces eye wrinkle correcting laser

DUBLIN, Calif. — Tria Beauty introduced its Age-Defying Eye Wrinkle Correcting Laser on Wednesday in North America. The hand-held, FDA-cleared device treats fines lines and wrinkles around the eyes in two minutes daily.

The device uses non-ablative fractional laser technology to deliver microscopic laser beams that penetrate deep under the skin's surface to stimulate the body's cellular renewal process, according to the company.

Clinical studies saw the following results:

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  85% of study participants saw improvement in fine lines and wrinkles around the eyes;


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  88% reported a more youthful appearance than other products gave; and


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  83% reported smoother skin around the eyes.

"This expansion of our Age-Defying line allows us to broaden the consumer base in at-home, anti-aging lasers," Peter Wyles, president and CEO of Tria Beauty, said. "This is a fantastic little product that provides great results with short daily treatments at an affordable price. It's the perfect product for consumers who want dermatologist-recommended technology for fighting eye wrinkles but who prefer to do their treatments at home."

The Age-Defying Eye Wrinkle Correcting Laser is available for sale on the brand’s website and Sephora.com for $249. It expand its in-store and online distribution among premium retailers in September.