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Unilever to acquire British skin care brand


ENGLEWOOD CLIFFS, N.J.  — Unilever has inked a deal to acquire British skin care brand Ren Skincare.

Terms of the deal were not disclosed. The acquisition is expected to close in May 2015, subject to customary regulatory approvals.

Created in 2000 by Antony Buck and Robert Calcraft, Ren is currently sold in 50 countries, predominantly in specialty stores and pharmacies.

“We are delighted to be adding Ren to the Unilever portfolio of personal care brands. It is a brand with an incredibly loyal following, with a unique proposition that no doubt gives it potential for even further growth, especially given that the naturals category is one of the fastest growing in skincare globally. Its premium positioning complements well our existing portfolio,” stated Vasiliki Petrou, Unilever SVP prestige brands.

Antony Buck, Ren CEO, said: “It’s been an amazing experience creating and building Ren over the last 15 years but it’s time for the brand to go to the next level. Unilever is a great company with great principles; it has a profound understanding of brands and global reach; it makes the perfect partner to help Ren fulfill its future potential worldwide. We can’t wait to get started.”

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