Vaseline introduces dry skin formula in prescription strength

ENGLEWOOD CLIFFS, N.J. Unilever’s Vaseline brand is expanding its Intensive Rescue line with the introduction of new prescription strength lotion for extremely dry skin.

The new Vaseline Clinical Therapy is designed to provide triple action results—instant relief, 24-hour hydration and sustained recovery to dry skin, according to the company. The formula combines a high level of glycerin and petroleum jelly. The lotion also contains dimethicone, a skin protectant active ingredient, as defined by the FDA OTC monograph.

The product is available in a 6-ounce bottle in both fragranced and fragrance-free variants. The suggested retail price is $5.49.