Veet boosts hair removal products portfolio

PARSIPPANY, N.J. — Veet's newest hair removal products build on the belief that a groomed bikini line tops summer appearance must-haves among women, according to a survey conducted on the brand's behalf.

The "2011 Veet Survey" found that among U.S. women ages 18 years and older, 74% of respondents said they believed a groomed bikini line is the No. 1 must-have this beach season, more so than having a toned body (17%). What's more, 83% of women said they would rather hit the beach 5 lbs. heavier than with a visibly ungroomed bikini line.

This year, Veet launched new ready-to-use hair removal wax strips for face and body, which retail for $4.49 and $9.99, respectively, available at mass retailers nationwide.