LYNDONVILLE, Vt. — Vermont’s Original, maker of skin moisturizer Bag Balm, has launched the newest product in its line, Bag Balm Mega Moisturizing Soap.
The Mega Moisturizing Soap is a bar soap enriched with such original balm ingredients as lanolin, and scented with rosemary mint, and it has a suggested retail price of $4.99.
“We’re truly excited to continue expanding the Bag Balm brand. Moisturizing soap is a natural progression from the original balm,” Vermont’s Original CEO Jim Kelly said. “We wanted to bring something new to the market for dry skin sufferers who trust Bag Balm’s effectiveness and are looking for additional ways to get that benefit as part of their skin conditioning routine, so this is a great way for us to address those needs.”
Bag Balm Mega Moisturizing Soap is currently available in many Rite Aid stores and chain-wide at Kinney Drugs. The company is represented by The Emerson Group and is working actively to expand its distribution nationally.