Vichy’s new serum brightens, firms skin

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Vichy’s new serum brightens, firms skin

By Gisselle Gaitan - 05/21/2018
Vichy is introducing consumers to its new vitamin C formula, which the company says helps brighten and firm skin in just 10 days.

The new LiftActiv Vitamin C Brightening Skin Corrector contains 15% pure vitamin C, natural origin hyaluronic acid and Vichy’s mineralizing thermals water for skin. It also is the latest addition to the brand’s anti-aging line.

“My patients are very concerned about safety, and as a physician, I want to ensure that efficacy and results are also behind the product. My patients are also very informed on current skin care trends, vitamin C being a particular buzz-word ingredient with rising popularity,” Erin Gilbert, Vichy consulting dermatologist, said. “It helps minimize fine lines and fights against skin aging caused by daily aggressors – all of which are benefits many of my patients are seeking. However, not all Vitamin C treatments are created equal. The LiftActiv Vitamin C Serum offers the best of both worlds: an effective yet accessible formulation that's simple and clean yet boasts a high concentration of Vitamin C.”

Containing only 11 ingredients, the serum is free of parabens, fragrances, silicones and oil. In addition, the product works to fights the skins of skin aging such as dull and uneven tone, loss of firmness, dehydration and fine lines.

Vitamin C works to reduce the signs of aging, natural original hyaluronic acid hydrates and plumps and the mineralizing thermal water strengthens skin’s moisture barrier.

The Vichy LiftActiv Vitamin C Serum retails for $28.50 and is available for purchase on the company’s website, Amazon and in select CVS, Walgreens, Duane Reade, Target, Ulta Beauty and Rite Aid locations.