Waldock promoted to new vp position at L’Oreal USA

NEW YORK L’Oreal USA has promoted David Waldock to the newly created position of senior vice president of business and sales development for the Consumer Products Division, which includes L’Oreal Paris, Maybelline New York-Garnier and SoftSheen-Carson.

Waldock, who has more than 20 years experience as an executive with the L’Oreal Paris brand sales team, reports to Joseph Campinell, president of the Consumer Products Division of L’Oreal USA.

Waldock most recently served as senior vice president of sales for the division. His new responsibilities include developing business strategy across the division, leveraging cross divisional brand assets and resources, instituting new merchandising strategies and commercial policies and building customer-centric partnerships through supply chain initiatives.

In related news, Lorraine Coyle has been appointed vice president of sales for the L’Oreal Paris brand, replacing Waldock. Previously, she served as vice president, national sales manager of L’Oreal Paris.

In her new post, Coyle reports to Carol Hamilton, president of L’Oreal Paris.

Assuming Coyle’s role as vice president, national sales manager is Jacquelyn Madsen, reporting to Coyle. Madsen has a 22-year career with the division, having held increasingly important positions both in the New York sales department and in the field.