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Walgreens adds c.booth products to its offerings

4/23/2008

DEERFIELD, Ill. Walgreens is bolstering its bath and body offerings with the addition of c.booth bath and body products by skin care innovator Colleen Booth-Rothschild.

The collection, found at any of the retailer’s 6,000-plus doors nationwide, includes bath soaks, body lotions, hand creams and body scrub.

Specific products in the line include Limoncello Body Cream, Brazilian Nut Dry Oil Spray, Lemon Sugar 4-in-1 Multi-Action Body Lotion and Breathe Easy Body Wash. The products retail for between $5.99 and $9.99.

As previously reported by Drug Store News, Rite Aid recently launched the c.booth derma skin care line at its stores. According to president and chief executive and industry veteran Booth-Rothschild, the line will be exclusively at Rite Aid for one year.

The c.booth derma skin care line is comprised of three sub-brands: derma M-36 for mature skin, derma C-24 for all skin types and derma P-17 for problem skin. The numbers 36, 24 and 17 signify the number of ingredients in the product. The 14-SKU color-coded line will retail for under $20 each.

Rite Aid also carries c.booth Skin Below The Chin, a therapeutic collection created for the entire body—below the chin.

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