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Walgreens adds c.booth products to its offerings


DEERFIELD, Ill. Walgreens is bolstering its bath and body offerings with the addition of c.booth bath and body products by skin care innovator Colleen Booth-Rothschild.

The collection, found at any of the retailer’s 6,000-plus doors nationwide, includes bath soaks, body lotions, hand creams and body scrub.

Specific products in the line include Limoncello Body Cream, Brazilian Nut Dry Oil Spray, Lemon Sugar 4-in-1 Multi-Action Body Lotion and Breathe Easy Body Wash. The products retail for between $5.99 and $9.99.

As previously reported by Drug Store News, Rite Aid recently launched the c.booth derma skin care line at its stores. According to president and chief executive and industry veteran Booth-Rothschild, the line will be exclusively at Rite Aid for one year.

The c.booth derma skin care line is comprised of three sub-brands: derma M-36 for mature skin, derma C-24 for all skin types and derma P-17 for problem skin. The numbers 36, 24 and 17 signify the number of ingredients in the product. The 14-SKU color-coded line will retail for under $20 each.

Rite Aid also carries c.booth Skin Below The Chin, a therapeutic collection created for the entire body—below the chin.

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