Walgreens adds Sleek MakeUP to exclusive beauty lineup

DEERFIELD, Ill. — Walgreens on Monday announced the addition of Sleek MakeUP, one of the fastest growing mass market cosmetics brands in the U.K., to its beauty offering at more than 150 stores and on Walgreens.com.



“The addition of Sleek MakeUP to our cosmetic offering is just another example of how we continue to deliver on our promise to differentiate and elevate the beauty experience at Walgreens,” stated Lauren Brindley, group VP and general merchandise manager, Walgreens. “We will continue to deliver new and exciting brands in a welcoming and accessible environment in hopes of giving our beauty customers more reasons to shop our store.”



Acquired by Walgreens Boots Alliance in 2015, the brand’s full line, including products like the Solstice Highlighting Palette, Cream Contour Kit and Major Matte Lip Cream, are now available on Walgreens.com and will be in stores starting this month.



Sleek has a unique heritage that originated in East London when a local beauty entrepreneur noted that women of color were underrepresented in the cosmetics market. Sleek was an early pioneer of the contouring trend with the launch of Contour Kit in 2009, and was one of the first beauty brands to introduce the matte lip look with its Major Matte lipstick in 2012.