Walgreens unveils new CIRCA beauty line

NEW YORK — Walgreens today unveiled its CIRCA line of cosmetics at Duane Reade’s 40 Wall Street location in Manhattan.

Created with beauty company Maesa, CIRCA features 133 SKUs to meet the varying needs of a multicultural market, with shades designed to work across the lightest and darkest of skin tones through the use of high-performance formulations, rich pigments and innovative technologies offered at more affordable prices.

The portfolio of products is available at Walgreens’ and Duane Reade’s top 3,000 beauty doors, as well as on Walgreens.com and drugstore.com.

To read more about CIRCA, including creative director Eva Mendes’ take on the new line, click here.

To learn more about Walgreens' journey to transform its beauty offer, download DSN's exclusive Walgreens Goes Big in Beauty report.