Walmart, Always partner with Girl Scouts to support girls confidence in STEM

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Walmart, Always partner with Girl Scouts to support girls confidence in STEM

04/24/2018
After teaming up with the end of goal of keeping girls in sports, Walmart, Always and the #LikeAGirl campaign announced they would be joining forces with the Girl Scouts of the USA, to encourage girls confidence in STEM.

A recent #LikeAGirl survey conducted by Always uncovered that 7-in-10 girls report being afraid of failing during puberty. This fear causes them to opt out of important growth opportunities and has become increasingly evident in the science, technology, engineering and math (STEM) fields, the Cincinnati-based feminine hygiene brand stated.

To address this issue, the two companies are teaming up with the organization and actress Abigail Breslin. The Bentonville, Ark.-based retailer also has committed $250,000 to support the Girl Scout’s efforts to encourage girls in their STEM pursuits and fill the female STEM leadership pipeline.

“As a Girl Scout alum, I am so happy to partner with Always #LikeAGirl and Walmart to experience Girl Scouts’ STEM programming with the troops and share experiences of how I overcame my own challenges with issues of self-esteem and confidence,” Breslin said. “We want to show these girls that no matter what obstacles come their way, they can find success when they believe in themselves.”

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The Girl Scouts STEM programming helps girls learn to identify and investigate a problem, brainstorm ways to address it and take action accordingly in a safe, all-girl space. At the conclusion of the program, those involved work on a Take Action project, which pinpoints a problem in their own communities they would like to tackle, then works towards a sustainable solution using the skills learned.

“We are excited to be working with Walmart and Always #LikeAGirl to create this unique experience for girls, providing them access to STEM mentors during a pivotal time in their lives. GSUSA knows that having strong female role models is critical to preparing girls to be the STEM leaders of the future,” Sylvia Acevedo, CEO of the Girl Scouts of the USA, said. “In Girl Scouts, girls learn to identify opportunities and gain the skills to seize them. This event will allow girls to engage in hands-on STEM activities and strengthen their confidence in STEM subjects.”

Always and Walmart are also supporting Girl Scouts through a cause marketing campaign from now until the end of April. For every eligible pack of Always product sold on Walmart.com, Walmart will donate $1 to GSUSA, with a guaranteed minimum and maximum $50,000 from the total eligible transactions.