Walmart reportedly among Birchbox suitors

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Walmart reportedly among Birchbox suitors

By Marianne Wilson - 08/11/2017

Online subscription beauty retailer Birchbox may be looking to sell itself.


The company has been discussing a potential sale with several retailers, including Walmart, reported Recode. If the discounter were to acquire Birchbox, it would be the chain's fifth e-commerce acquisition since last August. 


Birchbox has raised more than $80 million from investors since it was founded in 2010, in addition to previously undisclosed venture debt that the start-up secured in 2015, according to Recode. Although the debt is coming due in early 2018, Birchbox has multiple offers on the table to restructure it, which is expected to alleviate any pressure to sell.


In addition to its e-commerce site, Birchbox operates two stores, one in New York City's SoHo neighborhood, and another in Paris, which it opened in spring 2018.


The discussions of a sale come as Birchbox has been working to right its business this year following a rough 2016 that included two rounds of layoffs, Recode said. 


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