What’s Hot: A hot mocha espresso for hair

NEW YORK —Consumers are hooked on mocha espresso—for their hair.

Vogue International is making waves in hair care with its Organix line of hair care products that contain organic active ingredients and are sulfate- and paraben-free. Originally launched in 2007, with about 20 SKUs, the line now features more than 50 SKUs.

The collection, currently sold in such retailers as CVS, Target, Walgreens and Duane Reade, includes such fragrances as coconut milk, shea butter, cucumber yogurt, pomegranate green tea and mocha espresso. In fact, beauty buffs appear to be addicted to mocha espresso.

According to data provided by Information Resources Inc., while category sales for regular shampoo and conditioner for the 52 weeks ended Sept. 6 at food, drug and mass (excluding Walmart) slipped 3.5% and 5%, respectively, sales of Organix mocha espresso shampoo rose 152%, and sales of Organix mocha espresso conditioner rose 182% during that same period.