Skin care gets ‘Specific’

MIAMI BEACH, Fla. —Heather Woolery-Lloyd, a certified dermatologist, has focused her research on developing treatments for the cosmetic concerns of “multihued skin tones.” Now she is setting her sights on offering a product for the mass market with the development of Specific Beauty.

The skin care regimen is designed for women with tan, olive or brown skin who desire a more even skin tone, as well as those battling hyperpigmentation. Hyperpigmentation is caused by an increase in melanin and often is characterized by tan or brown patches, most often on the face.

According to Woolery-Lloyd, the three-step skin care products are especially unique due to a skin-brightening technology—a complex of licorice, antioxidants and retinol—that evens skin tone and treats dark spots without the skin-bleaching ingredient hydroquinone.

The products, which are paraben-and fragrance-free, are priced between $6.99 and $24.99.