Whole Foods taps Lily Organics as Premium Body care brand

DENVER Lily Organics, a beauty company that is a certified organic grower, has announced that it has been chosen as a Premium Body Care brand by Whole Foods Market.

Those products that meet Whole Foods’ Premium Body Care standard cannot be tested on animals and must be free of chemicals such as parabens, propylene and polyethylene glycols, and sodium laurel and laureth sulfates.

Based near Brighton, Colo., Lily Organics in 2007 became certified by the Colorado Department of Agriculture as a certified organic grower. Lily Organics products contain no synthetic chemicals. Ingredients are grown on specialized certified organic farms, and the final product is bottled each week in small batches to ensure purity and freshness.

“A lot of products out there that are labeled ‘natural’ will never achieve this distinction because of their ingredient list. What we love about the Whole Foods standard is that it eliminates the confusion that the ‘natural’ label can create, and gives the consumer peace of mind that what they are spending their money on really is what it says it is—organic, chemical-free and safe for themselves and the environment,” stated Lily Morgan, chief executive officer of Lily Organics.