Xyrena launches scent by Internet star Olzanski

LOS ANGELES — Vegan and cruelty-free  perfume maker Xyrena on Wednesday announced the launch of its new scent, Bae, by Sebastian Olzanski, the 16-year-old Internet star who first garnered fame with his YouTube channel, where he posted videos of him singing. 

 

“Sebastian was our very first signing and he took a chance on us before we'd even seen the success of our other fragrances,” Xyrena founder and CEO Killian Wells said. “I think that's very telling of his dedication, to go above and beyond for fans, giving them something much more personal and exciting than the proverbial tees and posters offered by his peers.”

 

Bae is a unisex fragrance that the company says features top notes of bergamot, strawberry, pear and freshly cut grass; middle notes of cedar, pink freesia, orange blosson and clary sage; and base notes of musk, amber, patchouli and vanilla. 

 

The scent will be available on Xyrena.com in 1.7 oz. extrait de parfum ($54)  and 2- and 8-oz vibe spray ($18 and $54, respectively).