Xyrena launches 3 ‘virtual reality scents’

LOS ANGELES — Vegan and cruelty-free perfume company Xyrena is branching out from its celebrity-inspired fragrances. The company introduced the first three of its “Virtual Reality Fragrances,” which are aimed at evoking an experience among users. 

 

“There are several common scents people (including myself) love but are unsafe for extended exposure or impossible to use as a personal fragrance," Xyrena founder Killian Wells said. “Not unlike virtual reality, we're creating olfactory simulations that evoke real world consciousness.”

 

The first of the new fragrances is Dark Ride, which Xyrena says is a take on water rides like Splash Mountain or Pirates of the Caribbean, with notes of chlorinated water, fog and pyrotechnics and a bit of mildew and damp ozone. The second is Factory Fresh, which ecokes the smell of new shoes with notes of glue, rubber sole, leather and textile. The final new fragrance is Xyrena 66, which has notes of low-octane gasoline, motor oil and leather car interior.