Yes To Inc. expands its portfolio

NEW YORK Yes To Inc., a marketer of natural, paraben-free personal care products that combine organic fruits and vegetables with Dead Sea mud and minerals, has expanded its Yes To Carrots portfolio to include several new lip products.

Launched in May were C Me Blush Lip Tints and C Me Shine Lip Gloss.

The C Me Blush Lip Tints are made to enhance lips with sheer, sexy color as it hydrates and protects lips. The Lip Tints come in six shades and have a suggested retail price of $4.49 each. C Me Shine Lip Gloss is a fun and flirty candy-colored gloss that imparts color with patent-like shine. The gloss is also available in six shades and has a suggested retail price of$6.49 each.

Both the C Me Blush Lip Tints and C Me Shine Lip Gloss are formulated with 95% certified organic ingredients and contain extracts from organic fruits and vegetables. A portion of the beeswax used in the products is sourced from the Tung Teya community in Africa; and all of the proceeds from the sale of the beeswax are channeled into the community to build schools, enhance healthcare and improve overall quality of life, the company stated.

Launching in July exclusively at Target are the new C Loves Shine, C Loves Color and C Loves Spring lip sets. The C Loves Shine set features two C Me Shine Lip Glosses. The C Loves Color set features three C Me Blush Lip Tints. The C Loves Spring line features three C Me Smile Lip Butters. The sets retail exclusively at Target for $7.99 each.

A portion of all proceeds from the Yes To Carrots product line is dedicated to the Yes To Carrots Seed Fund, a non-profit organization created to assist communities in need to develop self-sustaining, organic food sources.

Yes To products can be found in more than 20,000 mass-market retail locations in 17 countries. Major retailers include Target, Walgreens, drugstore.com and, most recently, Safeway and Sephora Europe.