Yesod debuts men's and women's fragrances

UNION, N.J. Global Reach Enterprises chief executive officer, Susan Roth, has announced the launch of the new Yesod perfume and skin care products.

Promoted as the lost fragrance from the Garden of Eden, the line includes a woman and man’s perfume in varied sizes, and perfumed shower gel, body lotion, bath oil, bar soap and scented candle.

The Yesod line has already hit the market in Europe, New Zealand, Israel and Norway and officially launched in the United States at the HBA trade show held this month in Manhattan. Yesod products are expected to be available in stores throughout the United States by early 2009.

The name, “Yesod,” which Roth trademarked for the perfume, alludes to the verse in the Bible, from the Book of Genesis, which states, “A River went forth from Eden to water the Garden to join Man and Woman.” Roth stated that her intention in creating Yesod was to bring one’s spirit, soul and body into harmonic oneness; hence the tag line: “Scent for the Soul.”