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YouCam Makeup, Cosmopolitan unveil print-to-digital experience

YouCam Makeup is launching into new territory due in part to a partnership with Cosmopolitan.

Together, the two companies will mesh together augmented reality makeup try-on technology with the content and visuals of the magazine.

“At Cosmopolitan, we are continuously looking for new ways to innovate across platforms and deliver frictionless solutions to our readers and advertisers,” Cosmopolitan's senior vice president/publisher Donna Kalajian Lagani said. “We are thrilled to be the first publisher to debut this true print-to-mobile experience with Perfect and YouCam, and are excited to introduce this experience to our audience of more than 81 million monthly beauty-obsessed consumers.”

Debuting with the Hearst-owned magazine's October issue, the partnership will first encompass an eight-page native content package with Macy’s. It features a beauty look designed by the magazine’s editors — created with Juicy Couture cosmetics — that users can instantly try on.

In addition, with the use of a smart device, readers can snap a picture of a QR code, which will bring them to a unique destination on Cosmopolitan’s website and choose a try-on experience to test out various beauty looks with YouCam’s facial mapping technology, the companies said.

“We are excited to work with the creative geniuses at Cosmopolitan to couple our advanced AR and AI technologies with their stunning visuals and editorial expertise, and bring their content to virtual reality,” Perfect's CEO Alice Chang said. “This exciting partnership allows readers to interact and engage with Cosmopolitan content in a completely new and unique way, bringing the looks and products on the pages of the magazine to life in an instant.”

Users also will be able to shop products used to create these looks directly from the page, the companies said. YouCam’s technology will expand to also be featured in future editions of Cosmopolitan, as well as Seventeen and Women’s Health in 2019.
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