YouCam targets the Hispanic beauty shopper

NEW YORK — Augmented reality beauty app YouCam is teaming up with a celebrity makeup artist to launch features especially tailored to the Latino consumer.

YouCam announced it will work with celebrity makeup artist Roberto Ramos on a series of four distinctive makeup looks inspired by the hottest beauty trends, which users can experience in real-time through the augmented reality technology of the popular app. The series of looks focus on classic makeup trends seen this fall, on the red carpet and this holiday season.

“We hope that through this collaboration and the exciting new offerings added to our virtual makeup experience, millions of makeup fans all over the world will gain confidence in themselves and spotlight their true beauty,” said Alice H. Chang, CEO of YouCam parent Perfect Corp.

According to YouCam, Ramos' first look, “Belleza Para Otoño”, is an elegant everyday beauty look featuring contoured cheekbones, smoky eyes, and an orange-nude lip, which users can try on directly from their mobile device, anywhere in the world. The second look in the series, “Alfombra Roja”, was inspired by the glamorous red carpet looks as seen at this year’s Latin Grammys. Each look in the series is accompanied by a step-by-step “how to” to help users bring their virtual selfie to real life. Additionally, users will also have the ability to shop the look and purchase all of Ramos' product recommendations directly from the app.

Born in Venezuela and currently residing in Miami, Ramos is known as a well-respected makeup artist in the industry, and has worked closely with top Hispanic television stars Chiquinquirá Delgado, Erika de la Vega, and Galilea Montijo among many others. His red carpet designs have been featured on all the major Latin award shows including the Latin Grammys, Latin Billboards, and Premios Lo Nuestro.