Zia launches oceanic-clay-based line

MELVILLE, N.Y. Zia Natural Skincare has developed a new collection of cleanser, toner, moisturizer and mask made with oceanic clay.

 The Zia Ultimates Oceanic Clay collection features ocean clay and ocean clay extracted mineral water from northern British Columbia waters with 70-plus elements and minerals and a mild pH. According to the company, oceanic clay bonds to impurities, removes toxins and leaves skin clean and refreshed.

The products are free of parabens, synthetic color and fragrances and contain 100% vegetarian ingredients.

The collection includes Ultimates Oceanic Clay Cleansing Creme ($28.95); Ultimates Oceanic Clay Toning Mist ($28.95); Ultimates Oceanic Clay Moisture Creme ($42.95); and Ultimates Oceanic Clay Rejuvenating Mask ($39.95).

The products launched in September at health food and specialty stores.