BelliWelli continues wholesale expansion with H-E-B Texas launch

The move will help provide a fully integrated shopping experience for consumers searching for healthier options, the company said.
Julianne Mobilian
Managing Editor
jmobilian
h-e-b launch teaser
h-e-b launch teaser

Wellness brand BelliWelli is making moves in the grocery space and launching a brick-and-mortar expansion into all H-E-B stores across Texas. The move will help further its mission of providing a fully integrated shopping experience for consumers searching for healthier options, the company noted.

As consumer behaviors continue to shift, ingredient transparency coupled with an omnichannel distribution strategy have become the keys to success, the brand noted. 

[Read more: Wonderbelly antacids hit Target shelves]

This news follows a nationwide launch into all Sprouts Farmers Markets in October 2022, and additional regional stores such as Harmons Neighborhood Grocer, Earth Fare, Gelson's, Central Market, and Mother's Market & Kitchen. As gut health—an issue that affects over 25 million people in the U.S.—continues to go mainstream, the brand said it is capitalizing on the trend and leveraging untapped markets by meeting consumers where they shop through its continued retail partnerships.

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