These days, many Americans struggle to keep the interconnected systems of health in balance while they face numerous stressors.
To help regain that balance, Nature Made will launch a new line that focuses on the key areas top of mind for consumers today: sleep, stress and immune health. Rhonda Hoffman, chief marketing officer at Pharmavite, told Drug Store News how the Nature Made Wellblends line is an opportunity to take a more lifestyle-focused approach in engaging with its consumers.
DSN: Tell us a bit about the products that will be included in the new line?
RH: Keeping in mind that no two people are the same, our scientists studied the connections between sleep, stress and immune health to develop a full range of 13 targeted blends that support a consumer’s unique set of needs. Being able to curate a set of solutions to meet particular needs allows consumers to better personalize their wellness routine. For people who have a hard time falling and staying asleep, we offer Sleep Longer, a combination of melatonin, L-theanine and GABA in a tri-layer tablet that uses time-release technology to help provide just the right amount of melatonin at the right time so you can fall asleep naturally and sleep through the night. We also offer Immune & Respiratory, which provides advanced immune support through a blend of vitamins C and D3, and EpiCor, a clinically proven postbiotic that supports nasal health and respiratory wellness.
DSN: How will the company support the launch?
RH: We are so excited about this new line and are making a sizable investment to launch Nature Made Wellblends to make sure it’s front and center for consumers. Over the next several months, we will be executing a robust 360-degree plan that includes a national advertising campaign, special content partnerships, influencer engagement, digital marketing campaigns, public relations outreach and much more. We’re looking at Nature Made Wellblends as an opportunity for us to take a more lifestyle-focused approach in engaging with consumers.