“Blue Moon is one of the pioneers of craft beer, and as the category continues to evolve, the brand keeps adapting to compete in growing craft styles, especially in the hazy category,” said Joy Ghosh, vice president of above premium beer at Molson Coors. “That’s why we are putting our signature Blue Moon spin on the red-hot hazy segment with Moon Haze, embodying our iconic orange color and bright flavor into our first-ever hazy and juicy pale ale.”
Flavor notes found in the beverage include an orange, tropical taste, as well as pineapple, mango and coconut, with a touch of bitterness to finish, the Chicago-based company said.
“With Moon Haze, the experience starts before you take a sip — you drink in the hazy golden change from orange color with your eyes and smell the citrusy and hoppy aroma,” said John Legnard, brewmaster at Blue Moon Brewing. “It surprises and delights because it's got all of the fruitiness and creaminess of a Belgian white, but with this unexpected bite and clean finish thanks to our recipe — wheat, pale malt, oats, whole dried oranges and unique blend of tropical hops. The juiciness of Moon Haze will set it apart at marketplace, and we can't wait for consumers to try it.”
The pale ale has an ABV of 5.7% and comes in six and 12 packs of 12-oz. cans.