Bold Rock launches craft hard tea, lemonade

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Bold Rock launches craft hard tea, lemonade

07/14/2020

Bold Rock is continuing to expand its craft beverage offerings by expanding beyond cider.

The Nellysford, Va.-based brand launched its new Hard Tea and Hard Lemonade lines, made from all-natural ingredients, the company said.

Products found in the Hard Tea line include Original with a Twist of Lemon and Half & Half flavors. Both contain 5% ABV and will launch in a 12- pack of 12-oz. cans. A 19.2 oz. single-serve format hits shelves in August.

The Hard Lemonade will consist of beverages with 5% ABV and be made with down-home lemonade that is both tart and invigorating. In late August, the company said it plans to expand the line with an offering that will contain 8% ABV.

“Craft beverage is ever evolving and Bold Rock’s mission is to remain at the forefront of not just our core cider business, but to diversify and innovate within a wide spectrum of adjacent craft beverage segments,” co-founder Brian Shanks said. “Our Hard Tea and Hard Lemonade offerings will please both longtime Bold Rockers and those new to our brand with incredible taste and quality that is very complementary to our cider, seltzer and canned cocktail programs.”

Bold Rock Hard Tea and Hard Lemonade will be available for purchase throughout the Southeast, in such states as Virginia, North Carolina, South Carolina, Georgia, Tennessee, Maryland, West Virginia, Delaware, Pennsylvania, Florida and Washington, D.C.