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Bomb Pop Middles frozen treats feature decadent fillings

5/29/2020

Just in time for the summer, Bomb Pop is rolling out a new ice cream offering.

New from the Le Mars, Iowa-based company are its Middles offerings, which feature an ice cream outside and decadent middle filling.

Flavors consumers can expect to find in the frozen aisle include:

  • Chocolate Caramel Sundae, which combines gooey caramel with a creamy chocolate frozen dessert;
  • Strawberry Raspberry Taffy, which contains strawberry and raspberry flavors;
  • Chocolate Creme Sandwich, which features frozen cookies on a stick; and
  • S’mores, which contains a gooey, marshmallow center and a graham cracker frozen dessert that has been dipped into a chocolate coating.

“Summer is right around the corner and we want our fans to have it all — whether it's the sundae bar or the great American campfire s'more — on a stick,” Jeremy Hrynewycz, the senior brand manager at Bomb Pop, said. “All your favorite desserts are coming to this poolside party, and the flavor and texture game is strong.”

Bomb Pop Middles come in a box of 10 that retails from $4.99 to $5.49 and can be found in the freezer aisle of grocery retailers nationwide. 

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