On The Border packs in flavor with squeezable salsas, queso

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On The Border packs in flavor with squeezable salsas, queso

10/01/2020

Truco Enterprises is making taco topping easier with the launch of On The Border’s new collection of squeezable salsas and queso.

Available in original medium salsa, queso and guacamole salsa options, each bottle contains an easy to use control lid that allows for less of a mess when serving, the Carrollton, Texas-based company said.

Made using real avocado, tomatoes, onions, cheese and peppers, each product comes in a BPA-free microwaveable package.

“We are thrilled to bring this game-changing innovation to the salsa and dip categories, solving for long-standing consumer challenges of portability and ease of single-use, which we know are barriers to expanded usage occasions,” Shane Chambers, CEO of Truco Enterprises said. “On The Border Dips have grown 58% in Total MULO in the latest 26 weeks ending 9/6/20. We are confident that this new innovative packaging will further that growth in the nearly $2 billion-dollar shelf-stable dip segment, just as condiments did when they adopted similar packaging in their categories.”

On The Border’s line of squeezable salsas and queso is now available for purchase at retail stores throughout the nation.