One of the best-known names in apple cider vinegar is introducing a new product meant to deliver the ingredient in capsule form. Bragg Live Food Products has launched Bragg Apple Cider Vinegar supplements, offering 750 mg of acetic acid — the equivalent of one tablespoon of liquid apple cider vinegar — in three capsules.
"Launching a supplement was a natural step for us towards our mission to help individuals live their healthiest lives," said Linda Boardman, Bragg's CEO. "Apple cider vinegar has been used for centuries because of its proven health benefits, but consumers will only gain the full range of those health benefits with the right dose of acetic acid.”
The company said that benefits from the acetic acid dose include helping control appetite and manage weight gain, as well as maintenance of healthy blood glucose and cholesterol levels. The product also includes vitamin D and zinc. The capsules are sold in 90-count bottles for a suggested retail price of $19.99.
“With so much confusion in the ACV supplement space, compounded by the fact that manufacturers don't list acetic acid content on their labels, we've made it our mission to ensure that consumers obtain a truly efficacious dose of 750 mg of acetic acid per serving, all in a convenient format that fits seamlessly into one's daily routine,” Boardman said.
Alongside the capsule launch, Bragg is establishing a scientific advisory board, including Jeffrey Blumberg, physician Dr. Edwin McDonald and registered dietitian McKel Kooienga, who are experts in micronutrients and the effect of micronutrients on health and wellness. Bragg said it would work with them to help educate consumers about the science behind apple cider vinegar’s purported benefits.
"It was of the utmost importance that our expansion into supplements was rooted in science," Boardman said. "With the appointment of Dr. Blumberg, Dr. McDonald and McKel Kooienga, we will hold ourselves to the highest of standards of medical and nutritional science, upholding the trust Bragg has built over with our consumers for more than a century."