Branded

For decades, the pharmacy profession labored under a widespread, but inaccurate, public perception of pharmacists as little more than dispensers of prescription medicines and givers of basic counseling on their use. No more. Pharmacists today are highly trained, clinically engaged patient-care specialists making a huge and rapidly growing impact on population health management in communities all over America.

The future of American health care could be summed up in one word — “connection.” To thrive in a fast-reforming healthcare system that demands better patient outcomes at a lower cost, pharmacies, physicians, hospitals, health systems, outpatient clinicians and diagnosticians are going to have to connect much more effectively, both with one another and with the patients they serve.