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07/15/2020

Breyers, Cinnabon launch bakery-inspired ice cream

Breyers is bringing bakery-inspired flavors to the freezer aisle.

The Englewood Cliffs, N.J.-based company has partnered with Cinnabon on a new frozen dessert that will be sure to have mouths watering.

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Featuring gooey cinnamon swirled throughout a cinnamon-flavored base and mixed with dough bites, the Breyers Cinnabon Bakery Inspired Frozen Dessert can be found on store shelves nationwide.

“We are always exploring ways to bring our Breyers fans new and exciting innovations that remain true to our 150-plus year brand heritage,” Russel Lilly, senior director of marketing at Unilever Ice Cream North America, said. “We're thrilled to partner with Cinnabon to expand our fan-favorite cookies and candies line with this one-of-a-kind dessert.”

In addition, Breyers and Cinnabon have created three custom recipes designed as a way to enjoy a scoop of the new ice cream to celebrate the launch of the sweet treat.

Accessible at Breyers’ website, the recipes include waffle tacos, cinnamon roll ice cream cones and an affogato.

Breyers Cinnabon Frozen Dairy Dessert is available for purchase at the suggested retail price of $3.99.

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