Bright Energy Wellness launches CBD-infused powdered drink mixes
New York-based Bright Energy Wellness has launched a line of CBD-infused powdered drink mixes free from artificial sweeteners, colors and flavors, preservatives, caffeine and gluten. The powdered drink mixes—Lemonade and Berry Medley—are infused with 25 mg of 100% organically grown hemp-derived full spectrum CBD per serving. The company noted that at 25 mg of CBD per serving, Bright Energy’s mixes are among the most potent CBD drinks on the market.
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Bright Energy’s proprietary recipe is manufactured by Lt. Blender’s Cocktails in a Bag, in Galveston Texas, a company specializing in the powdered drink mix category.
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“This high quality, all-natural formula is a unique drink for those who want an alternative to soda, sports drinks, or other sugary beverages that are loaded with artificial ingredients, but who also want an ingredient-forward flavor profile with real fruit, all-natural blue agave, and the improved health effects that
CBD has become known for,” said Candice Lascoe, VP of marketing for Bright Energy Wellness.
Rather than replicate the CBD beverages already available in aluminum cans which are the standard container for most drinks in the marketplace, Bright Energy set out to deliver the convenience and portability provided by powdered drink mixes as they are easier to throw into a backpack than eight cans or bottles. Additionally, Bright Energy sought to avoid the negative effects of the aluminum can liners on cannabis drinks which have been shown to leach the cannabinoids out of the beverages they contain. In some cases, aluminum can liners can cause cannabis drinks to lose up to 70% of their potency just five days after being canned.
The CBD market has grown exponentially since it was legalized by the Federal Farm bill in 2018. According to Statistica, sales of CBD in the U.S. totaled $4.17 billion in 2022, up from $500 million in 2018. The research and data firm Brightfield Group is even more bullish. It predicts sales of U.S. hemp-derived CBD will reach $16 billion by 2026.