Bringing brand synergy to new heights
Will Righeimer, the newly appointed CEO of Hello Bello and CEO of Hyland’s Naturals, discusses the strategic goals and priorities ahead for Hello Bello and the new opportunities the partnership brings to Hyland’s Naturals. Check out what’s ahead for the brands in 2024.
Drug Store News: Thanks for speaking with us, Will. Congratulations on your appointment as CEO of Hello Bello. We understand you’ll continue to serve as CEO of Hyland’s as well. Do you mind answering some questions about these exciting brands?
Will Righeimer: Absolutely! It’s an honor to have this opportunity and we’re excited to share what this means for our customers.
DSN: What are you most excited about becoming the new CEO of Hello Bello?
WG: I’m really excited to work with two amazing brands that are trusted by millions of families. Hello Bello is still at the beginning of its journey and has incredible growth potential. Hyland’s is a mature brand with tremendous growth driven primarily through our continued innovation in the pediatric and women’s health categories. Together, our brands offer parents a robust portfolio of products to care for their families with clean and natural product offerings.
DSN: What makes Hello Bello unique?
WR: Hello Bello makes high quality premium products that outperform most brands on the market today. One example is our diapers—not only are they able to absorb well and provide a comfortable fit, they offer parents fun, catchy designs and capture the imagination of their young users. They add a bit of fun to the parenting journey.
DSN: Do you see any commonalities between Hyland’s and Hello Bello? How will customers and consumers benefit from the partnership?
WR: Absolutely! They both offer premium quality products that are accessible, in price and availability, and have loyal consumers who prefer cleaner, more natural products. We are excited to partner Hyland’s with Hello Bello, because we serve the same customer, which is typically parents looking for the best options for their family’s wellbeing. We believe that together we provide one of the most significant independent platforms for parents to keep their families healthy with clean and natural options. The synergy between our companies will empower us to provide unparalleled support to parents, from newborns to young children, through a comprehensive range of high-quality pediatric products and consumer healthcare essentials.
DSN: Can you share some of the strategic goals and priorities for the new partnership moving forward?
WR: Our top priority is to always put the customer first. We understand that this past year has been challenging for Hello Bello to ship products timely to some of its customers. At Hyland’s, we have worked hard to make sure we ship 100% on time and in full, everytime. It is our intention to immediately apply that same commitment to our Hello Bello customers just as we do at Hyland’s. With the new operational and financial resources we now have available to Hello Bello, we are certain that we can achieve this goal.
DSN: Can you highlight any specific challenges or opportunities that this partnership presents for the organization?
WR: This partnership with Hello Bello is new for all of us at both organizations. The Hyland’s team is very excited to partner with Hello Bello and its own team of passionate employees. We look forward to collaborating together and optimizing the strength of both companies. Ultimately, we are very excited for our two brands to work together to create a meaningful pediatric and general wellness platform to support the parenting journey.
DSN: What message would you like to convey to the loyal customers of both brands regarding this new partnership?
WR: We’re here for you! Our message to consumers is that between Hyland’s and Hello Bello, we believe we have the best high quality products to serve your family’s needs. At Hyland’s, we’re excited to offer customers more than 15 new innovative pediatric and women’s health products launching in 2024. For Hello Bello, we are back on track proudly producing millions of diapers each week in our Waco, Texas facility and we are dedicated to shipping 100% on time and in full.
