Brisk’s Lemon Iced Tea goes sugar-free

Brisk is rolling out its first national innovation in more than five years.

The brand, which is part of the PepsiCo family, is launching its new Zero Sugar Lemon Iced Tea beverage.

Featuring its signature flavor, the drink contains 0 g of sugar, the company said.

To celebrate the launch of this new innovation, Brisk is joining forces with sneaker artist Dan Gamache on custom, hand-painted sneakers inspired by the beverage launch.

In addition, the brand will also be rolling out exclusive prizes aimed at supporting up-and-coming creators. Consumers can enter for a chance to win one of these prizes among others by purchasing a Brisk Zero Sugar Lemon Iced Tea or other participating products.

“At Brisk, we celebrate creative individuality and work to amplify voices of emerging talent, whether through our bottle labels — each one created by a different artist — or inventive campaigns aimed at supporting up-and-coming creators,” Katrina McDonald, senior marketing director of the Pepsi Lipton partnership said. “Our new Brisk Zero Sugar Lemon Iced Tea product and programming shows that greatness can always be achieved, even when starting from zero. We hope it inspires artists to embrace the possibilities that come with starting fresh and seeing where their creativity takes them.”

Shoppers can find Brisk Zero Sugar Lemon Iced Tea in 1-L bottles and 12-oz. cans at select markets across the nation.