Brittany Lo’s Beia expands distribution

Skin care sexual wellness brand Beia, which was founded by Brittany Lo, has broadened its retail footprint.

Created to redefine the wellness space with the knowledge that beauty and pleasure are not and should not be mutually exclusive, Beia’s products aim to help women feel their best and most comfortable in their own skin, the company noted.

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Offerings from the brand currently available include:

• Body & Intimacy Serum: Formulated for all-purpose pleasure, it contains such ingredients as squalene, coconut and aloe vera. Designed to rejuvenate the skin and body, it also works to enhance everyday and intimate moments;
• Refresh Wipes: An odor-eliminating, pH balanced and fragrance-free wipe that works to rejuvenate the body; and
• Daily Hydrating & Setting Mist: Made to soothe environmentally stressed skin, it contains aloe and green tea to help revitalize glows and elevate moods.

[Read more: How the sexual wellness category is benefiting from innovation and increased shelf space]

Previously only available at Neiman Marcus and Free People, shoppers can now find the brand’s products at their local Urban Outfitters