Budweiser, Dwayne Wade team up on zero alcohol beer

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Budweiser, Dwayne Wade team up on zero alcohol beer

07/29/2020

Budweiser is taking a major step — unveiling its first zero alcohol creation.

Developed and co-founded in partnership with NBA star Dwayne Wade, Budweiser Zero was brewed without sugar and contains just 50 calories, the company said.

“Over the past year, we have seen hundreds of new beverage options come to market, with non-alcoholic and alcohol free beverages quickly rising in popularity,” Monica Rustgi, vice president of marketing for Budweiser said. “Budweiser has an incredible opportunity to propel this movement into mainstream culture by offering a product that doesn’t compromise on the quality and taste people have come to know and love from Budweiser, a brand they trust.”

Wade played a part in defining the Budweiser Zero core attributes, designing the packaging and overall creating a product for someone who wants to enjoy the taste of Budweiser without the after-effects of alcohol, the company said.

“Budweiser has been a great partner of mine over the past two years and this was a natural next step,” Dwyane Wade, founding partner of Budweiser Zero, entrepreneur, advocate said. “I’m really excited to join Budweiser in bringing their first alcohol free beer to life. With sports making a return, this is timely as Bud Zero is a game-changer by letting athletes enjoy the taste of a refreshing beer without impacting their mental and physical game.”

Budweiser Zero is available in 12-packs of 12-oz. cans, as well as 16-oz. cans. A pack of six 12-oz. bottles will be hitting shelves in December.