Built Brands unveils relaunch, revamps its protein bars

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Built Brands unveils relaunch, revamps its protein bars

08/19/2020

Built Brands is unveiling a major revamp for its protein and energy products.

To kick off this brand-new look, the American Fork, Utah-based company opened a brand-new production facility that includes a basketball court, indoor soccer field, pickleball court and proprietary equipment.

In addition, the company will be upgrading its well-known line of protein bars to include 15 to 17 g of protein, starting at 130 calories apiece, having 4 g of sugar and launching new flavors alongside classic ones — apple almond crisp, carrot cake, cookies ‘n cream, and caramel brownie among others.

“Built now has a wonderful new home, yet we've made a conscious decision to return to our roots,” Nick Greer, co-founder of Built Brands said. “We take pride in the balance of health and taste across our product portfolio. Every day feels like a cheat day, but it's not. From day one, we've wanted customers to enjoy the experience of eating something healthy. We're now able to fulfill that mission at a higher level and we are excited to continue sharing the benefits and taste of Built Bar, including our range of new and diverse product offerings, with customers around the world. We are transforming the way you 'fuel' your active and healthy lifestyle. Let's go!”

There also will be an updated look and feel to the brand’s Built Boost, which will now be available in six flavors, contain 100% of 12 daily vitamins, as well as other ingredients that look to support the immune system, the company said.

Last but certainly not least, the company is welcoming BuiltGo to its portfolio. This new product is a protein and energy supplement that has been derived from natural sources and contains honey, caffeine, B3, B6, B12 and collagen.

BuiltGo will be available in three flavors — mint chocolate, peanut butter honey and coconut chocolate — and can be found online and at select retailers across the nation.