Coupons/ Rebates/ Pricing

SEATTLE -- Sparkling Ice is expanding its offerings to appeal to consumers who want a low calorie beverage that delivers a refreshing essence of natural flavors.

Consumers are taking stock of their financial health and how it will affect their decisions to make CPG purchases in the coming months.

According to the new first quarter 2016 IRI Consumer Connect survey, 67% of respondents feel their financial health will improve in the next six months. As a result, CPG spending will generally improve, but shoppers have some specific needs and wants to fulfill.

NEW YORK -- Bazooka Candy Brands is bringing some more pop culture into the candy aisle with its new Ring Pop Gummies Chains.

Ring Pop Gummies Chains are wearable, edible and customizable gummy candy chains that are accompanied by a variety of eight favorite emoji-inspired charms that consumers can join to form a yummy gummy bracelet. The emoji shapes include hearts, stars, smiley faces, four-leaf clovers, music notes, Ring Pop gems, LOLs and BFFs.

ST. LOUIS -- Household product brand Better Life is launching the spring cleaning season with some tips, and an omnichannel sweepstakes with Target.

Ahold’s Giant Carlisle newspaper insert ad

In what has been described as an historic rate reduction, the U.S. Postal Service (USPS) will roll back postage rates on April 10.

NEW YORK -- Many retailers’ long-held assumptions about consumer loyalty programs are no longer accurate, according to a new study.

Maritz Motivation Solutions surveyed more than 2,000 consumers regarding their feelings about brand loyalty and engagement. The data showed that there are at least five myths when it comes to consumers and loyalty programs. “When evaluating your brand, consumers also are evaluating your loyalty program,” said Barry Kirk, VP Customer Loyalty Strategy for Maritz. 

Kirk detailed the myths in a webinar this week:

SHELTON, Conn. -- Two of the biggest brands in personal care are getting some help from one of the most talked-about icons in pop culture today – emojis – to help women rethink how they care for their legs.