Premiums/ Incentives

ENGLEWOOD CLIFFS, N.J. — Lipton has kicked off an initiative that underscores the brand's efforts to source all of its tea from sustainably managed farms, with the goal of having all of its tea come from Rainforest Alliance Certified farms by 2015.

CITY OF INDUSTRY, Calif. — Wet 'n Wild has partnered with Dress for Success Worldwide to serve as the organization’s new nail partner with product and monetary donations.

The value beauty brand is donating 10,000 pieces of MegaLast Nail Color, plus a $10,000 donation.


The mission of Dress for Success is to promote the economic independence of disadvantaged women around the world by providing professional attire, career development tools and a network of support to help women find jobs and remain employed.


PURCHASE, N.Y. — To celebrate the release of "Call of Duty: Modern Warfare 3," Mountain Dew has announced a sweepstakes where consumers can receive a chance to play the video game with three friends on a stadium screen.

LOS ANGELES — The Magic Johnson Foundation on Monday initiated Point Forward Day, marking 20 years to the date that Johnson announced his HIV status and subsequent retirement from the National Basketball Association.

In partnership with AIDS Healthcare Foundation, MJF will host free confidential testing events at retailers, including Walgreens in Chicago.  At select locations, testing will include participation from government officials, dignitaries and athletes who will lead their communities by getting tested first at on site mobile units.

BENTONVILLE, Ark. — Members of the military can enjoy savings at Sam's Club with the introduction of a new membership offering.

The retailer said that when military personnel — including those active or retired, their spouses and civilian military employees — join or renew as an advantage member or advantage plus member, the company will provide them with a $15 Sam's Club gift card to each primary membership.

Proof of military identification is required and the offer cannot be combined with any other membership offers, Sam's Club noted.

MOUNT ARLINGTON, N.J. — Mars Retail Group is introducing M&M's gifts in time for the holidays.

The lineup for the 2011 holiday season includes such products as:

• Nine holiday-themed inflatable yard decorations developed by MRG and Gemmy Industries Corp., which carry a suggested retail price range from $29.99 to $79.99;

• Shakerz, also developed by MRG and Gemmy Industries Corp., are animated M&M's characters that shake and play holiday music carry a suggested retail price of $9.99;

SUPPLIER NEWS — Unilever has agreed to acquire Russian beauty company Concern Kalina, which significantly will strengthen its foothold in skin care and hair care in Russia. Unilever initially is acquiring 82% of Concern Kalina for approximately €390 million (U.S. $537 million). The acquisition is subject to regulatory approvals and is expected to be completed by the end of 2011.


MADISON, N.J. — Robitussin has launched a new campaign in line with the start of the cold and flu season called the Simple Acts of Relief program.