BWX goes beyond being different to make a positive impact
To succeed in the beauty industry, brands must have clearly established differentiators to stand out, which may take multiple forms, from unique product offerings to a special way of building and growing a community of advocates and influencers. Some beauty brands stand out based on the assortment of marketing tools utilized and/or the manner they are used, while others stand apart based on their demonstrated environmental and social responsibility initiatives.
BWX is a company that has a vision that goes beyond the individual experiences their products provide to trying to positively impact the environment and their community. Based in Australia, the U.K., and the United States, the beauty company focuses on natural products that are good for the user and the planet.