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3 Musketeers gets the birthday cake treatment

Fans of 3 Musketeers should prepare to have their taste buds explode.

The Hackettstown, N.J.-based company, which is part of the Mars portfolio, announced the brand’s first new flavor in six years — birthday cake.

Containing vanilla-flavored nougat and colorful sprinkles that are covered in milk chocolate, the flavor will be rolling out to retailers in the next couple of months.

“The birthday cake flavor is a growing trend and one that we knew would be a perfect center to the iconic 3 Musketeers bar,” Rosemary Nocito, the brand manager for 3 Musketeers said. “Our mission is to spread small moments of joy with our fans and this latest flavor brings that celebratory feeling to the everyday.”

3 Musketeers birthday cake flavor will be available in 2.14-oz. share size bar and 8.4-oz. miniatures stand-up pouch that contains 28 approximately 28 pieces.

The flavor is now available for purchase at Walmart and will roll out nationally in January 2019.
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