4C introduces Vitamin Stix portable drink mix

NEW YORK 4C has launched 4C Totally Light2Go Vitamin Stix drink mix packets. The flavored drink packets are fortified with vitamins and have no sugar and no calories.

The purpose of the drink mixes, the makers say, is to add to water bottles for more flavorful refreshment. Totally Light2Go Vitamin Stix come in three varieties: kiwi/strawberry-flavored Vision with vitamin A, B vitamins, vitamin C and lutein,; citrus/passionfruit-flavored Reboot with B vitamins, vitamin C, and guarana; and, acai and dragonfruit-flavored C-Drive with antioxidants, B vitamins, vitamin C, chromium, taurine and zinc.

Totally Light2Go makers say they are targeting women with the product and also claim that those who try them should not worry about consuming empty calories or facing “sugar crashes” because the drink mixes are flavored with Splenda.