7UP brings holiday cheer with seasonal flavor

PLANO, Texas Just in time for the holiday season, 7UP is reintroducing a seasonal favorite, Pomegranate 7UP, now with antioxidant vitamin E. Pomegranate 7UP Antioxidant is a perfect blend of natural pomegranate flavor and the crisp, clean, refreshingly bubbly taste of America's original lemon-lime soft drink.

"With its natural pomegranate flavor and deep burgundy color, Pomegranate 7UP has become a festive hit during the holidays," said Dave Falk, director marketing for 7UP. "Consumers have responded so favorably to Cherry 7UP Antioxidant, we're now giving them Pomegranate 7UP Antioxidant."

The new Pomegranate 7UP Antioxidant includes 10% of the recommended daily intake of vitamin E per 8-ounce serving. Perfect by itself or as a holiday mixer, Pomegranate 7UP Antioxidant is available in both regular and diet versions. Like all 7UP products, it is 100% naturally flavored and caffeine free. Pomegranate 7UP Antioxidant is available for a limited time only this holiday season in 2-liter bottles and 12-packs.