Activate enhances portfolio

LOS ANGELES — Activate has reformulated its full line of beverages to feature naturally enhanced flavors that include electrolytes and a blend of vitamins A, B5, B12, C and E, along with other functional ingredients.

The lineup includes Activate Balance for overall health and maintenance support; Activate Defend for a healthy boost of immunity; Activate Rebound with rehydration support; Activate Beauty for overall health and skin cell support; Activate Defy with support against free radicals for healthier cells and Activate Charged with renewed energy. New formulas and packaging already have hit store shelves, the company said.

“Along with the reformulation, Activate has refreshed our packaging in order to better communicate the brand’s unique positioning, cap function and enhanced formulas, while establishing a differentiated and ownable look,” Activate VP marketing Jesse Merrill said.