Adina launches Natural Highs coffee drink

HALF MOON BAY, Calif. Coffee may have originated from the natural coffee bean, but there’s nothing natural about most coffee drinks today. Enter Adina For Life Inc., a beverage company that is taking it back to basics with its new Adina Natural Highs, the first pure, fair-trade certified, coffee energy drink.

Entrepreneurs from Odwalla, SoBe and Peet’s Coffee have teamed up to create this breakthrough in the coffee energy drink category, and Whole Foods Markets have already begun selling the product nationwide.

Natural Highs boasts all natural ingredients using premium, Fair Trade, organic Columbian coffee beans and no chemical additives. Besides getting a sustainable energy kick from the 100 milligrams of natural caffeine in each 8-ounce can, consumers will be imbibing the same amount of antioxidants acquired from four servings of fruit.

Adina uses a special cold-brewing process in order to produce its effective but healthy drink.

“The beverage landscape is littered with products providing empty calories, chemicals and artificial ingredients,” said Adina co-founder/chairman and Odwalla founder Greg Steltenpohl. “Adina Natural Highs is a breakthrough product that gives the consumer a healthier natural energy option and at the same time supports Fair Trade for a more sustainable future.”

The drink is available in four-packs for about $8, or $1.99 per can.