Adweek: More major food, beverage brands are going small

NEW YORK — As consumers increasingly look to curb their sugar and fat intake, many food and beverage companies are opting to go small, according to an Adweek report.



Citing recent research by Havas Worldwide, Adweek reported that in the last year nearly half (42%) of consumers have reduced their sugar intake as 38% have decreased their fat consumption.



According to the article, such brands as Pepsi, Mars, Hershey’s and Coca-Cola have responded by developing smaller sizes.