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AeroShot launches chocolate product

5/9/2012

CAMBRIDGE, Mass. — An aerodynamic chocolate product, invented by Harvard professor David Edwards, has made its U.S. debut.


Showcased at the Sweets and Snacks Expo in Chicago this week, AeroShot Chocolate, a reformulation of the original Le Whif Chocolate, delivers the taste of chocolate without the calories. Using a small lipstick-sized tube, consumers draw fine particles of chocolate into their mouth for a unique chocolate experience, according to AeroDesigns.


"Like other products of AeroDesigns, AeroShot Chocolate delivers a great sensation with a tiny amount," AeroDesigns CEO Tom Hadfield said. "Whether accompanying a coffee, curbing an afternoon craving or finishing a great meal, AeroShot Chocolate delivers a unique, zero-calorie chocolate experience. Its pure chocolate reimagined."


AeroShot Chocolate is available in pure chocolate, mint chocolate, and cherry chocolate flavors for a suggested retail price of $2.99. The product will hit store shelves in mid June.

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