BOISE, Idaho — Albertsons has tapped Geoff White as president of the company's own brands organization. In this newly created role, White will lead the own brands team, including the culinary kitchen and technical center. He will be charged with furthering the growth, development and innovation of the company's own brand products, including O Organics, Lucerne, Open Nature and the extensive line of Signature products.
“Geoff is a visionary merchant who understands the evolution of our company's own brands and the significant role they play in our overall strategy," said Shane Sampson, EVP and chief marketing and merchandising officer. "Our own brand items are integral to how we earn customer loyalty. We've developed a nimble process that responds quickly to consumer trends with popular products in the last two years, and I'm excited to see how our team and brands further their development under Geoff's leadership."
White started as a general clerk in Burnaby, British Columbia, in 1981 and held positions of increasing responsibility throughout the following 17 years, culminating in being named director of Canadian produce operations, where he was responsible for all produce sales, marketing and merchandising, spanning western Canada with 210 stores. In December 2004, White was named to a group director position at the Safeway corporate office and was eventually promoted to VP of produce. In 2010, he was named SVP, and throughout the following five years led several functions, including dairy, frozen, deli/food service, branded concepts, produce and floral. In 2015, he was named the SVP of marketing and merchandising for the Northern California division.
White will be located at the company's Pleasanton, Calif., campus.